October 15, 2025 - Blog Post

Using Strengths Based Management (SBM) in Selecting Board Officers

An organization would use strengths-based management because it focuses on maximizing what people naturally do well — leading to higher performance, engagement, and retention. Instead of trying to “fix” weaknesses, it builds a culture where individuals use their innate talents to achieve both personal and organizational success.

This approach is equally valuable when assigning/electing officers or roles on a board. Many times, board officers are assigned or elected by who wants the position. However, by understanding and aligning each member’s strengths with their responsibilities, boards can function more cohesively and effectively. It means that boards need to be more diligent in their election process not just on who wants a position but based on who demonstrates the best strengths for each position.

Here are the main reasons organizations adopt it — and how it impacts board officer assignments:

1. Higher Engagement and Commitment

When board members serve in roles that reflect their natural strengths, they’re more energized, proactive, and invested in the board’s success.
➡️ Example: A director with strong communication and relationship-building skills may excel as the Board President or Communications Officer.

2. Improved Performance and Productivity

Placing individuals in officer positions that match their capabilities ensures work is completed more efficiently and at a higher standard.
➡️ Example: Someone skilled in detail-oriented execution might be an excellent Secretary or Treasurer, ensuring accurate minutes and financial oversight.

3. Greater Satisfaction and Retention

When members feel their contributions align with what they do best, they experience a stronger sense of purpose and fulfillment.
➡️ This helps reduce burnout and encourages directors to stay active and engaged for the long term.

4. Better Team Dynamics

A strengths-based approach helps boards recognize and value different leadership styles and talents.
➡️ Matching officers based on complementary strengths — such as pairing a visionary Chair with an analytical Treasurer — promotes balanced decision-making and reduces conflict.

5. More Effective Leadership

Strengths-based leadership emphasizes coaching and collaboration rather than critique.
➡️ Board Chairs and Presidents who adopt this mindset foster confidence, inclusivity, and accountability among members.

6. Stronger Organizational Culture

Over time, aligning officer roles with individual strengths creates a culture of recognition and trust.
➡️ The board becomes known for teamwork, mutual respect, and a shared commitment to continuous improvement.

In short:

Using a strengths-based approach to assign board officers ensures the right people are in the right roles — building a more engaged, capable, and effective leadership team. How does your board elect its officers? Are you engaging with people’s strengths or their wants?

So how do you use SBM? In the next blog I'll tell you how. 

Michael Kennedy
CCI Nova Scotia